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The Rise of the Bad Customer

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  Marketers have two ways(at least) of grading potential customers: How interested are they in us? Arrived at by activity exhibited by the prospect, namely: What pages on our website have they viewed What events have the attended Number of email opens/forwards/responses Whitepaper, e-books downloads or video watched Where did they hear about us Phone […]

Why Empathy fails to win in Customer Service (and why SME’s can out perform the big guys).

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What is Customer Service? The top ranked result in Google provides us with the following answer: ‘The assistance and advice provided by a company to those people who buy or use its products or services.’ Interestingly ranked a few spots below is a marketing definition: ‘The act of taking care of the customer’s needs by providing and delivering professional, […]

Struck by Lightning – Salesforce Summer ’16 release

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It is Salesforce’s 50th release! And to celebrate this milestone, Salesforce has jam packed this release with lots of goodies! The Lightening experience is the smartest and fastest way to build and customize apps. With more than 200 new and improved features, it promises to deliver your unique business needs in no time. You ready […]

State of Salesforce – Forbes

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http://www.forbes.com/sites/louiscolumbus/2014/10/12/the-state-of-salesforce-2014-2015/

How does mobile technology help Sales

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Mobile technology has been adopted at an incredible rate by consumers and businesses alike. Whilst Consumers were told by Manufacturers, Service Providers and Application Providers about the benefits available to them the same cannot be said about business use of the latest technologies. Access anywhere any time from any device has long been the mantra […]

CRM is a Strategy – not just an Application

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It’s a well told story that CRM project failure is commonly down to poor user adoption. Seldom does the story go any further as to why users failed to adopt or gave no support to the project. CRM is all about relationship management. If your company doesn’t perceive relationship management as a strategy for acquisition […]

ExactTarget makes a splash on Facebook

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http://www.marketwatch.com/story/salesforce-exacttarget-marketing-cloud-wins-facebook-award-for-innovation-2013-10-09?reflink=MW_news_stmp

Salesforce invests in data watch company

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http://www.dmwmedia.com/news/2013/10/02/introhive-lands-new-investment-from-salesforce-com

The case for Tablets

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http://blogs.salesforce.com/company/2013/08/sales-productivity-and-tablets.html?d=70130000000tP4G&app_data=%7B%22pi%22%3A%2244245_1378331840_108 7396857%22%2C%22pt%22%3A%22twitter%22%7D

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