Monthly Archives: December 2016

Why Empathy fails to win in Customer Service (and why SME’s can out perform the big guys).

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What is Customer Service? The top ranked result in Google provides us with the following answer: ‘The assistance and advice provided by a company to those people who buy or use its products or services.’ Interestingly ranked a few spots below is a marketing definition: ‘The act of taking care of the customer’s needs by providing and delivering professional, […]