Category Archives: Uncategorized

Why Empathy fails to win in Customer Service (and why SME’s can out perform the big guys).

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What is Customer Service? The top ranked result in Google provides us with the following answer: ‘The assistance and advice provided by a company to those people who buy or use its products or services.’ Interestingly ranked a few spots below is a marketing definition: ‘The act of taking care of the customer’s needs by providing and delivering professional, […]

Struck by Lightning – Salesforce Summer ’16 release

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It is Salesforce’s 50th release! And to celebrate this milestone, Salesforce has jam packed this release with lots of goodies! The Lightening experience is the smartest and fastest way to build and customize apps. With more than 200 new and improved features, it promises to deliver your unique business needs in no time. You ready […]

State of Salesforce – Forbes

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http://www.forbes.com/sites/louiscolumbus/2014/10/12/the-state-of-salesforce-2014-2015/

CRM is a Strategy – not just an Application

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It’s a well told story that CRM project failure is commonly down to poor user adoption. Seldom does the story go any further as to why users failed to adopt or gave no support to the project. CRM is all about relationship management. If your company doesn’t perceive relationship management as a strategy for acquisition […]

ExactTarget makes a splash on Facebook

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http://www.marketwatch.com/story/salesforce-exacttarget-marketing-cloud-wins-facebook-award-for-innovation-2013-10-09?reflink=MW_news_stmp

Salesforce invests in data watch company

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http://www.dmwmedia.com/news/2013/10/02/introhive-lands-new-investment-from-salesforce-com

The case for Tablets

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http://blogs.salesforce.com/company/2013/08/sales-productivity-and-tablets.html?d=70130000000tP4G&app_data=%7B%22pi%22%3A%2244245_1378331840_108 7396857%22%2C%22pt%22%3A%22twitter%22%7D

Are you raving?

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http://www.economist.com/news/britain/21583672-rave-music-backbut-underground-has-gone-mainstream-repetitive-beats?fsrc=scn/tw/te/pe/repetitivebeats

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