Category Archives: Uncategorized

Shareholder power in the boardroom

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http://www.fool.com/investing/general/2013/08/20/shareholders-boardroom-clout-increases.aspx

Becoming a customer company

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http://www.salesforce.com/customercompany/

Salesforce Performance platform

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Salesforce Ties Together Different Platforms With New Performance Edition

Embrace CRM and see sales soar

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http://www.business2community.com/customer-experience/embrace-crm-and-watch-sales-soar-0578009?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed:+B2CMarketingInsider+(Business+2+Community)

Customer Service can drive your customers to the competition

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Recently I became an actor in one of those horror stories that everyone relates to about Service Providers. For me the biggest issue wasn’t that they had multiple incorrect versions of my credentials – it was that nobody wanted to own the problem. Culture stems from the top and if senior management want to know […]

What’s the issue with duplicate data in CRM? The hidden damage

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Have you ever considered the impact of duplicate accounts/contact s in your CRM? Yes it’s annoying when you accidentally select the wrong one as a user and have to perform a search to find the one you wanted. However, automation is one of the key benefits of using a CRM. The impact of duplicates is […]

Salesforce to pay $2.5 billion for ExactTarget in social marketing bet

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(Reuters) – Salesforce.com Inc, the biggest maker of online sales software, will pay $2.5 billion for marketing software maker ExactTarget Inc in Chief Executive Marc Benioff’s most significant bet to date on the social marketing business. http://www.reuters.com/article/2013/06/04/us-exacttarget-offer-idUSBRE9530GW20130604