Salesforce to pay $2.5 billion for ExactTarget in social marketing bet

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(Reuters) – Salesforce.com Inc, the biggest maker of online salesĀ software, will pay $2.5 billion for marketing software maker ExactTarget Inc in Chief Executive Marc Benioff’s most significant bet to date on the social marketing business.

http://www.reuters.com/article/2013/06/04/us-exacttarget-offer-idUSBRE9530GW20130604